More than a beauty contest, we are a movement that celebrates both outer and inner radiance, empowering women to shine in every aspect of life.
ADDITIONAL INFO HERE ↓
Queen of the Baltic
An international beauty and self-expression contest for women from Estonia, Latvia, and Lithuania.
The contest offers participants the opportunity to express themselves, step onto the stage, work with industry professionals, contribute to charity, and gain access to international platforms. This project is built on personal experience in global beauty competitions and a sincere desire to create a space where women are valued for their age, culture, and inner depth.
An international beauty and self-expression contest for women from Estonia, Latvia, and Lithuania.
The contest offers participants the opportunity to express themselves, step onto the stage, work with industry professionals, contribute to charity, and gain access to international platforms. This project is built on personal experience in global beauty competitions and a sincere desire to create a space where women are valued for their age, culture, and inner depth.
The winner of the “Queen of the Baltic 2025” contest will receive:
- Participation in the international beauty contest “Queen of the World 2025” (Dubai,
- UAE)
- The opportunity to represent the Baltics on the world stage
- The title of Queen of the Baltic 2025
- An exclusive handmade crown and ribbon
- Prize fund of over 10,000 euros
Prizes and nominations
Winners' titles:
- First Vice Queen of Baltic 2025
- Second Vice Queen of Baltic 2025
Prize places include:
- Exclusive crowns and ribbons
- Valuable gifts from partners and sponsors
Each participant in the competition will receive:
- A personal ribbon and title candidate
- Gifts from sponsors and partner brands
- Professional photos and videos
- The opportunity to participate in fashion events and projects - both local and international
Opportunities for participants
Participation in the competition means:
- Promotion of a personal brand and development of social networks
- Work with a professional team of stylists, makeup artists, photographers,
- designers and media specialists
- New acquaintances and prospects in the fields of fashion, culture, media and
- charity
- Expanding personal and professional boundaries
- Experience, inspiration and the opportunity to declare yourself
Competition program
Venue: Lillepaviljon
Dates: September 17–20, 2025
September 17
Official opening of the competition, meeting with the organizers, partners and
sponsors.
September 18–19
Preparation for the final:
- Professional photo shoots and video filming
- Fashion show and rehearsals
- Master classes from experts
- Fittings with designers
- Participation in a charity campaign to help children
September 20
Final show:
- Ceremonial summing up of the results
- Award ceremony
- Performances by artists
- Presentation of crowns and nominations
- Afterparty with the participation of partners, sponsors and guests
Terms of participation
An official contract is concluded with all participants, guaranteeing
transparent and fair conditions.
A detailed program and individual schedule are provided after.
Confirmation of participation: The cost of participation is not published in the public domain - you can find out all the details.
By contacting our team via the contact form or directly by
to the specified contacts.
"Greetings, dear
participant — or maybe you are just thinking about whether to become one or not.
It is your choice. In everything that happens to us — only our choice.
Once, just like you, I doubted: should I participate or not? 2017. My first beauty contest. I did not know what to expect, but still took a step forward. And won. From that moment on, my life changed forever — for the better, of course. I have many contests behind me, including international ones. Each of them gave me something invaluable: experience, confidence, connections, emotions, strength.
It is incomparable — it is as if you go beyond the usual world and find yourself in your own movie. These few days of the contest are remembered for a lifetime. Because it is in these moments that the real you is revealed. You learn to shine, speak, feel, carry yourself with dignity and see other women not as rivals, but as allies. This is the path to yourself.
Contest — it's not just about the crown. It's about growth. About the courage to be yourself. About believing in yourself, even if no one else did. And maybe right now is your moment.
If you're reading this letter, it means that the desire already lives inside you. All that's left is to decide.
I believe that you're here for a reason."
- Sandra MerkulaevaCo-founder / Creative Director
- Aleksandra TurashovaCo-founder/ Official Photographer
- Lina SobolevaSocial Media Manager / Content Creator
our partners
Queen of the Baltic carries a charitable mission: we collaborate with foundations and support children in difficult life situations.
Our partners become part of this purpose, because beauty, empowered by kindness, has the strength to change the world.
-
General PartnerHearts Fine Jewellery
Hearts Jewelry House is an expert in investment diamonds since 1991. Official dealer of DeBeers and RapNet, member of GIA and Global Blue. -
General PartnerElitcar: Luxury & Sports Cars
ELITCAR offers elite sports cars and luxury vehicles. Premium car rental and sales services in Estonia. -
General PartnerHarley-Davidson Tallinn
Harley-Davidson Tallinn is the official Estonian dealership, operated by Estonian-owned Moto Estonia OÜ, dedicated to upholding the legacy and values of the Milwaukee legend while delivering unforgettable riding experiences. -
General PartnerMedavita
Medavita is an Italian brand of professional haircare, founded in 1963 in Milan. The company is renowned for its formulas based on natural ingredients, combining tradition with modern scientific innovation. Its products are used in top salons worldwide and are valued for their high quality, effectiveness, and gentle care for both hair and scalp.
- General Partner
Hearts Fine Jewellery
Hearts Jewelry House is an expert in investment diamonds since 1991. Official dealer of DeBeers and RapNet, member of GIA and Global Blue. - General Partner
Elitcar: Luxury & Sports Cars
ELITCAR offers elite sports cars and luxury vehicles. Premium car rental and sales services in Estonia. -
General PartnerHarley-Davidson Tallinn
Harley-Davidson Tallinn is the official Estonian dealership, proudly operated by Estonian-owned Moto Estonia OÜ, dedicated to upholding the legacy and values of the Milwaukee legend while delivering unforgettable riding experiences. - General Partner
Medavita
Medavita is an Italian brand of professional haircare, founded in 1963 in Milan. The company is renowned for its formulas based on natural ingredients, combining tradition with modern scientific innovation. Its products are used in top salons worldwide and are valued for their high quality, effectiveness, and gentle care for both hair and scalp.
We are excited to announce that participation in Queen of the Baltic is now more accessible thanks to our partner — ESTO.
ESTO offers a convenient installment payment option for the registration fee. This means you can start your journey toward the crown without a large upfront payment, by paying in smaller, manageable parts.
We believe that beauty, talent, and ambition should never be limited by financial barriers.
With ESTO, you can take your first step with confidence — and focus on becoming the next Queen of the Baltic.
Detailed information about installment terms and the application process will be provided after you complete your registration.
CONTACTS
Queen of the Baltic!
