More than a beauty contest, we are a movement that celebrates both outer and inner radiance, empowering women to shine in every aspect of life.
ADDITIONAL INFO HERE ↓
Queen of the Baltic
This is an exclusive premium project for confident women from all over the world who are ready to shine.
A luxurious event in Europe, a premium venue in Tallinn, expert training, glossy photoshoots, press attention, and access to an elite network.
Here, you get more than experience: all participants receive exclusive crowns and sashes, professional photos and videos, media exposure, and a real opportunity to step onto a new stage.
If the thought “Why not me?” is in your mind — this is for you.
Early Access — Secure Your Spot Now
Until December 31, the boldest and most confident can join for €1000, before the main prizes are officially announced.
What you get:
— Professional training in stage presence, confidence, and personal image
— Rehearsals, masterclasses, glossy photoshoots, and runway experience
— Work with experts: stylists, makeup artists, photographers, designers, media specialists
— Personal brand growth and social media development
— Participation in local and international fashion projects
— Access to an elite network and new opportunities
Additional Benefits:
— All participants receive crowns and sashes
— Main prizes will be announced very soon
— The boldest secure their spot at €1000 before prizes are revealed
Event Dates
September 15–18, 2026 — Tallinn, Europe
Participation Fee
After December 31, the final participation fee is €2000.
This is not just a competition — it’s an investment in yourself, your growth, and new
opportunities.
Those who act now get the chance to secure their place and be ahead of everyone else.
An international beauty and self-expression contest for women from Estonia, Latvia, and Lithuania.
The contest offers participants the opportunity to express themselves, step onto the stage, work with industry professionals, contribute to charity, and gain access to international platforms. This project is built on personal experience in global beauty competitions and a sincere desire to create a space where women are valued for their age, culture, and inner depth.
An international beauty and self-expression contest for women from Estonia, Latvia, and Lithuania.
The contest offers participants the opportunity to express themselves, step onto the stage, work with industry professionals, contribute to charity, and gain access to international platforms. This project is built on personal experience in global beauty competitions and a sincere desire to create a space where women are valued for their age, culture, and inner depth.
"Greetings, dear
participant — or maybe you are just thinking about whether to become one or not.
It is your choice. In everything that happens to us — only our choice.
Once, just like you, I doubted: should I participate or not? 2017. My first beauty contest. I did not know what to expect, but still took a step forward. And won. From that moment on, my life changed forever — for the better, of course. I have many contests behind me, including international ones. Each of them gave me something invaluable: experience, confidence, connections, emotions, strength.
It is incomparable — it is as if you go beyond the usual world and find yourself in your own movie. These few days of the contest are remembered for a lifetime. Because it is in these moments that the real you is revealed. You learn to shine, speak, feel, carry yourself with dignity and see other women not as rivals, but as allies. This is the path to yourself.
Contest — it's not just about the crown. It's about growth. About the courage to be yourself. About believing in yourself, even if no one else did. And maybe right now is your moment.
If you're reading this letter, it means that the desire already lives inside you. All that's left is to decide.
I believe that you're here for a reason."
- Sandra MerkulaevaCo-founder / Creative Director
- Lina SobolevaSocial Media Manager / Content Creator
our partners
Queen of the Baltic carries a charitable mission: we collaborate with foundations and support children in difficult life situations.
Our partners become part of this purpose, because beauty, empowered by kindness, has the strength to change the world.
-
General PartnerHearts Fine Jewellery
Hearts Jewelry House is an expert in investment diamonds since 1991. Official dealer of DeBeers and RapNet, member of GIA and Global Blue. -
General PartnerElitcar: Luxury & Sports Cars
ELITCAR offers elite sports cars and luxury vehicles. Premium car rental and sales services in Estonia. -
General PartnerHarley-Davidson Tallinn
Harley-Davidson Tallinn is the official Estonian dealership, operated by Estonian-owned Moto Estonia OÜ, dedicated to upholding the legacy and values of the Milwaukee legend while delivering unforgettable riding experiences. -
General PartnerMedavita
Medavita is an Italian brand of professional haircare, founded in 1963 in Milan. The company is renowned for its formulas based on natural ingredients, combining tradition with modern scientific innovation. Its products are used in top salons worldwide and are valued for their high quality, effectiveness, and gentle care for both hair and scalp.
We believe that beauty, talent, and ambition should never be limited by financial barriers.
With ESTO, you can take your first step with confidence — and focus on becoming the next Queen of the Baltic.
Detailed information about installment terms and the application process will be provided after you complete your registration.
CONTACTS
Queen of the Baltic!
